{"id":50302,"date":"2023-11-20T08:49:23","date_gmt":"2023-11-20T08:49:23","guid":{"rendered":"https:\/\/highwaynewspro.com\/?p=50302"},"modified":"2023-11-20T08:49:23","modified_gmt":"2023-11-20T08:49:23","slug":"tvs-motor-company-to-enter-the-european-market-in-2024","status":"publish","type":"post","link":"https:\/\/highwaynewspro.com\/news-features\/tvs-motor-company-to-enter-the-european-market-in-2024\/","title":{"rendered":"TVS Motor Company to enter the European market in 2024"},"content":{"rendered":"
The TVS Motor Company has announced that it plans to enter the European 2-wheeler market next year. The company has partnered with Zurich-based Emil Frey Group to import and sell TVS products in Europe.<\/p>\n
The Emil Frey Group is among the largest automobile importers and retailers in Europe. The 100-year-old company has an extensive distribution network and serves many leading brands across the region. This partnership is said to be a key step in TVS\u2019 global expansion plans.<\/p>\n
Sudarshan Venu, MD of TVS Motor Company said, “This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers.”<\/p>\n
TVS has lined up seven products for its European customers. These include the Jupiter 125, NTorq, Raider, iQube S, Ronin, Apache RR 310 and Apache RTR 310.<\/p>\n