{"id":49876,"date":"2023-10-18T13:50:00","date_gmt":"2023-10-18T13:50:00","guid":{"rendered":"https:\/\/highwaynewspro.com\/?p=49876"},"modified":"2023-10-18T13:50:00","modified_gmt":"2023-10-18T13:50:00","slug":"the-new-citroen-c3-is-focused-on-value-but-also-has-bags-of-charm","status":"publish","type":"post","link":"https:\/\/highwaynewspro.com\/car-reviews\/the-new-citroen-c3-is-focused-on-value-but-also-has-bags-of-charm\/","title":{"rendered":"\u201cThe new Citroen C3 is focused on value, but also has bags of charm\u201d"},"content":{"rendered":"
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Character: it\u2019s a difficult thing to define and an even more difficult thing to put into a car. Many have tried \u2013 sometimes to pretty dismal effect \u2013 but Citroen has been showing others how it\u2019s done for decades. The latest C3 arrives with a hint of the quirkiness we first saw in the wonderful Oli concept.<\/p>\n
Right across the car market, having a point of difference is becoming increasingly hard. And it often surprises me how little manufacturers know about what competitors are doing. Our \u2018helicopter view\u2019 of the whole industry helps, but we\u2019re often shown a fancy new feature by one manufacturer who clearly doesn\u2019t know that their main rival has already shown us something very similar!<\/p>\n
For mainstream car makers \u2013 working to tighter budgets to make their cars more affordable \u2013 it\u2019s even trickier to get any form of standout. And with the influx of new brands heading our way, offering something different to rivals has never been more important.<\/p>\n
In recent years we\u2019ve witnessed the big mainstream brands trying desperately to be seen as posher, hoping to edge their way towards the premium sector where the margins are higher and the rewards potentially greater.<\/p>\n
But Dacia has changed all that. Here\u2019s a brand that exudes character and value \u2013 epitomising the phrase cheap and cheerful. And with two cars in Europe\u2019s top 10 best-sellers list for the first half of this year, it\u2019s no surprise the car world\u2019s big bosses are having a rethink.<\/p>\n
Which brings us back to the new Citroen C3 \u2013 a car that\u2019s focused more than ever on value, but also has bags of charm. It seems the car world has woken up to the fact there\u2019s still huge demand for affordable cars; nothing has changed there, in spite of some makers pulling out of the cheaper end of the market. Being bold and having some fun with the design, while keeping costs low, can pay off massively. And it won\u2019t be long before some of the world\u2019s newer brands see that, too.<\/p>\n
Do you agree with Steve? Let us know your thoughts in the comments section…<\/strong><\/em><\/p>\n