{"id":49328,"date":"2023-09-10T10:19:14","date_gmt":"2023-09-10T10:19:14","guid":{"rendered":"https:\/\/highwaynewspro.com\/?p=49328"},"modified":"2023-09-10T10:19:14","modified_gmt":"2023-09-10T10:19:14","slug":"porsche-builds-giant-911-walk-through-sculpture-at-iaa","status":"publish","type":"post","link":"https:\/\/highwaynewspro.com\/news-features\/porsche-builds-giant-911-walk-through-sculpture-at-iaa\/","title":{"rendered":"Porsche builds giant 911 walk-through sculpture at IAA"},"content":{"rendered":"
Porsche made its presence felt at the recently held 2023 IAA Motor Show in Munich, Germany. The carmaker has built a massive outdoor space in the shape of a 911 sports car. The display space is said to cover 1,000 square metres and showcases a number of Porsche’s sports cars, including the recently launched 911 S\/T and Mission X concept car.<\/p>\n
Porsche has also installed a photo box near the display area, allowing visitors to take a photo of the giant 911. Porsche also has hostesses who offer Polaroid photos of guests, for those wanting a physical photo.<\/p>\n
Ragnar Schulte, Head of Experiential Marketing, Porsche, stated, “This sculpture is first and foremost a symbol representing the many stories and experiences of enthusiasts, fans and customers that have shaped the iconic image of the 911 worldwide.”<\/p>\n
The German sports car maker recently unveiled a bunch of models, such as the 911 S\/T and the 2024 Cayenne Turbo E-Hybrid.<\/p>\n