What do you get when you mix Facebook, Amazon, and your favorite online car forum… you get Wheelwell.com. This fresh and new digital hub for car enthusiasts has generated enough buzz that it has received a $3M financial injection from some of Silicon Valley’s top VC’s, including #7 on the Forbes Midas List Hans Tung.
The site’s ability to bring the power of social media, modern internet analytical technology, and passion of the car enthusiast together to create a commercial fast track into a $117 billion industry seems to have made a big impression on its investors to garner such a flow of cash.
What is Wheelwell? If you go to a meet, nine times out of ten you’ll go up to someone and ask them what modifications they did to their ride and where they got them. You’ll get inspiration for your own build and learn what it will take to tackle your own. Wheelwell is a virtual version of that conversation with the huge benefit of talking to people from all over the world and interacting with racing organizations like Formula Drift and popular personalities like Matt Farah of The Smoking Tire. You create a profile, input the cars you have in your “Garage” and list the modifications you’ve done to them (or the ones you want to do). Other users will then see how you’ve built your vehicles, and you can see how others built theirs. Everyone helps everyone.
The kicker here, is that if you want the parts that you’ve seen other community members using, you can click on them in their list of parts and buy it directly! This is the first website of this kind, specifically tailored to the automotive aftermarket industry and car enthusiasts. “We know from experience that peer validation gives consumers the confidence they need to make purchase decisions — in fact products on our site that feature content generated by our members convert to sales two times better,” said Wheelwell CEO, Peter J. Nielsen.
The Newsfeed and Community Leaderboards are a great way to share what automotive adventures you’re up to and to market your builds. The more mods to make to your ride(s) the more points you earn, which can make you eligible to win free parts and sponsorship. “Wheelwell has its sights set firmly on being the center of the universe for all things automotive. The automotive aftermarket industry is a gigantic opportunity for us. Last year, $117B was spent on parts, service and advertising in the US alone. The online sales channel has almost doubled over the past five years — and is expected to double again in the coming years. We’re on a mission to connect auto enthusiasts with their peers, the best parts, and the thrill of automotive sports.”
The social integration that other e-commerce sites lack makes Wheelwell unique. As a user, it’s a great way for your build(s) to get noticed. Our sister publication Super Street recently announced that they will be partnering with Wheelwell to find their next cover car. Another reason is the seamless buying experience. The site currently has over 200 of your favorite performance brands. Their goal is to shoot for 1000 by the end of 2019. With that big of a database, building an entire car is totally possible.
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