Ken Block’s New Hoonmobile Is an Electric Reimagining of the Audi Quattro S1

If you happened to grow up listening to old stories about the Audi Quattro S1 and its Group B and Pikes Peak dominance, well, so did ace driver Ken Block. While that era is seemingly long gone, the Head Hoonigan in Charge and Keepers of the Four Rings looks to bring it back with the Audi S1 E-tron quattro Hoonitron—Block’s new ride now that he’s tied up with Audi. While it certainly invokes the image of the original Quattro S1, it translates that shape onto electrified running gear via a highly modified Audi RS e-tron GT.

It Started Life As An RS E-tron GT Sedan

If you’re looking at the Hoonitron and wondering why you don’t see the RS E-tron GT in it, that’s because the Quattro tribute only begins life as an RS E-tron GT. The entire car has been shortened to create a much smaller wheelbase, then slathered in carbon fiber with a modern safety cage and seating. To match the original Quattro S1’s body configuration, the Hoonitron team removed the E-tron’s rear doors and passenger area entirely. The rear quarter window has also been reshaped in the style of the Quattro S1’s quarter window shape, but in a much smaller form.

Once the shape was complete, Audi set about recreating the aerodynamic flourishes of the Pikes Peak S1. The Hoonitron has front and rear wings, but more than just tributary pieces, these modern renditions are fully functional while still recreating that unique look of the Pikes Peak Quattro. The front and rear fenders were also widened and feature modern and functional openings fore and aft of the doors. Even the S1’s roof scoop has been recreated in the modern Hoonitron, as no detail was left untouched while the grille design has been replicated in the front fascia of the RS E-tron GT.

Instant Electric Smoke Show

Unlike the original Quattro S1, however, the Hoonitron will wear a set of turbofan-style wheels, replacing the original’s classic five-spoke design. It is also all electric and lives by the motto of “Future Is An Attitude,” which is written out on the rear bumper and doors.

The Hoonitron is powered by two electric motors that will power each axle and make it a true Quattro—as in, all-wheel drive. Audi hasn’t published any power figures or performance numbers for this modern S1, but it’s suffice to say that this might be the torque-ist Hooni-car Block has driven, and he’s driven a lot of almighty stuff.

“I’m familiar with a wide variety of cars using internal combustion engines and transmissions,” said Block after his first test outing with the Hoonitron, “but there were a lot of new things for me to learn here. Spinning into a donut at 93 mph directly from standstill—just using my right foot—is an all-new experience for me.”

The car also wasn’t developed in a normal timeline. The entire car went from design to reality in just over a month. “It was about creating a modern, all-electric interpretation of the S1 Pikes Peak,” said Marc Lichte, head of Audi Design, “The timeline was extremely tight: while our design process normally takes one to one-and-a-half years, we only had four weeks from the first drawing to the final design. We were constantly in touch with Ken Block and his team and engaged in intensive exchanges.”

‘Khana Wanna See It

Of course, being made for and driven by Block only means one thing: it’s getting a Gymkhana video. Set to be the main vehicle protagonist, the Hoonitron will star in “Elektrikhana.” We’re told it’s only “months away” but we’re already excited to see it in action. However, what we also want to see is a production version of this coupe. It looks fantastic whether or not you reimagine the car without its aero treatment. Please, Audi, make an RS E-tron GT coupe.

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