Jeep to Show off Custom Wranglers, Grand Cherokee L, M725 at SEMA

If you thought that the new Ford Bronco was going to own the off-road side of the 2021 SEMA Show, you’re mistaken. Jeep is bringing four custom concepts to the show utilizing Jeep Performance Parts (JPP) and other accessory partner products. However, they are also bringing in their plug-in hybrid model, the Wrangler 4xe, that’s been decked out for some (more) environmentally friendly off-roading. For a classic touch, they will also bring in a customized M725 military ambulance they affectionately consider the JPP rolling mascot.

Jeep Wrangler 4xe Concept

If you think that being a plug-in hybrid makes the Wrangler 4xe unsuitable for off-roading, Jeep is going to be sure you don’t make that mistake again. Arriving at the 2021 SEMA Show in Las Vegas, the Wrangler 4xe Concept is fitted with many JPP parts, starting with a two-inch lift kit with Fox Shocks that not only fit the BFGoodrich KM3 37-inch tires better but are also tailored to work with the 4xe. Those tires are installed on a set of JPP beadlock-capable wheels that are fitted with functional beadlock rings. To make those tires stand out, a set of rock lights illuminate the ground around the tires.

A single-hoop winch protector shields the Warn winch mounted to the stamped steel JPP front bumper. Mounted just above that winch is a LED light bar, ready to light the trail ahead. Five-inch JPP lights flank the JPP Gorilla Glass windshield A-pillars using JPP brackets that fit around the 4xe’s charging port. The windshield frame and JPP tube doors are painted to match the Ivory Pearl body, of which its rocker panels are protected by a pair of rock rails. The original black accents inside and out are refinished in Dark Neutral Metallic Grey while custom fender and hood graphics give the 4xe a distinctive and aggressive look.

The original seat covers are replaced with a set of Mopar Blue leather covers by Katzkin with tungsten stitching. There is also a three-piece JPP vinyl floor that features four drain plugs for the quick and easy cleaning a regular Wrangler is known for. The custom JPP instrument panel accessory rail system gives you a place to securely hold devices like your phone or action cameras in place while your feet have secure footing with JPP pedal covers. These covers feature rubber pads for traction between the pedals and your shoes, or sandals if you’re Rick Pewe.

Finally, the swing gate features storage via a JPP trail-rail management system and a JPP flip-down table for a useful surface. To make sure that swing gate can survive holding a larger spare wheel and tire, a JPP swing gate hinge reinforcement kit is installed as well as a JPP High-Mount Stop Light relocation kit moves the third brake light to the center of that spare.

Jeep Wrangler Overlook Concept

A standard Jeep Wrangler Unlimited not long enough to hold everyone? The Wrangler Overlook Concept shows how that problem can be answered with a big helping of JPP gear. First off, let’s just gaze upon its Sahara Bronze paint job. It’s such a beautiful color over anything champaign or desert tan. Next up, you’ll notice two things as you stare at that color: this Wrangler is 12 inches longer and five inches taller than a standard one. This allows the use of a third row seat and gives your passengers more interior headroom when the roof is installed.

The roof is further modified with three font-facing windows above the second and third row seats with two side windows for enhancing the viewing ability of your passengers. Above you and your front passenger is a modified version of the Freedom Top that is made to be one-piece but still removable. When it’s installed, you can still get open-air freedom thanks to its flip-up sunroof panel.

While riding with you, your passengers will sit in luxurious black leather Katzkin seats while you get to look at a black leather-wrapped dashboard. The seats and dash are accented with stitching in the same Sahara Bronze color as the exterior. The seats also feature Raven Black suede with a hex stitch pattern while the front seat backs have a Jeep grille logo embroidered into them. To protect the sill areas under all the doors are black sill guards with Wrangler Overlook logos.

Many of the same JPP products from the 4xe are also installed on the Overlook concept, but the 37-inch BFGoodrich KM3s are mounted to Black Rhino York wheels. A set of JPP tubular side steps not only work to protect the rocker panels, but also give you and your passengers an easy egress and ingress from its 2-inch lift and taller tires thanks to molded inserts for foot traction.

The front bumper is also a JPP stamped steel part, but is narrowed for a better approach angle but still wide enough for fender protection. Mounted inside this bumper are a pair of LED fog lights for improved forward vision. Just above it, the grille has been refinished in Satin Black. A concept hood uses custom black Mopar hood latches that have the Willys logo on them. Up on the A-pillars and attached by JPP brackets are five-inch LED lights finished in custom Platinum Chrome.

The swing gate has been reinforced with the JPP hinge kit and an Oversized Spare Tire Modification Kit lets the larger wheel and tire combo be mounted to it. The third brake light moves to the center of the spare with a JPP relocation kit. Protecting the rear quarter panels is a custom-made rear bumper that reaches roughly 12 inches around each quarter panel and reaches the rear wheel flares.

Jeep Grand Cherokee L Breckenridge Concept

Matching its namesake, the Grand Cherokee L Breckenridge is ready to take you to the slopes in style. The three-row SUV can carry a full load of people thanks to its piano black Thule roof-mounted cargo box. It sits atop of a pair of Mopar cross bars and keeps your stored gear—like the Jeep-branded Olivet hard-shell luggage and Atmospheric Blue comfort pillows—locked safe and dry.

That black Thule cargo box matches the two-tone treatment of the Grand Cherokee L. The Magnetite matte/metallic and gloss-black scheme is accented by satin bronze touches. Split five-spoke, 21-inch Mopar wheels are also finished in gloss black with matching wheel faces, center caps, and lug nuts.

The passengers are surrounded by premium materials that feature Atmospheric Blue Palermo leather seats and door panels with blue quilting. The trim is finished in satin walnut with satin bronze and black accents on the upper door panels. Those same accents can be found on the steering wheel and instrument panel for some great interior contrast. Protecting the floors are Mopar all-weather mats throughout the cabin.

Kaiser Jeep M725 Concept

Now, the mascot of JPP, the Kaiser Jeep M725 concept is built off of a 1967 Kaiser Jeep M725 military ambulance and transformed for use as “an ultimate off-road support machine” according to Jeep. The old ambulance is finished in Desert tan and rides on 20- by 12-inch, eight-lug Black Rhino Armory wheels with 40-inch tires.

To fit them to the body, the fenders are custom and widened more than the original fenders. Between them and protecting that body are a set of JPP rock rails made of heavy-gauge steel and coated with Durabull bedliner coating.

The roof panel for the rear cargo area can raise up to 16 inches. This will allow people to stand while getting supplies or even serving food and refreshments. They can also be served from the open rear panel on the driver’s side of the cargo area.

While driving on those off-road trails, the 7-inch LED headlights are enhanced by pairs of JPP 5-inch off-road LED lights. There is also a 7-inch LED light mounted center and above the windshield for use as a spotlight. For the rear, the LED taillights are protected by the original Kaiser M725 metal buckets but a back-up camera helps the driver with rearward visibility.

That camera sends its images to a display screen mounted to the custom instrument panel, which also uses modern gauges. A custom steering wheel and column are mounted below the panel and a specially designed data plaque is mounted to the dash and details the specifications of the M725.

The center console is custom made from a repurposed ammo box and is where the transmission and transfer case shifters are mounted. The floor of this M725 is coated with bedliner material for better grip and enhanced durability. Both driver and passenger sit in low-back Jeep Wrangler seats recovered in tan canvas.

Finally, to improve the off-road ability of this M725, the original frame has been reinforced while the original leaf springs have been replaced with a heavy-duty link suspension with coil springs. With more power needed for off-road climbing, a Mopar 392 Hemi Crate V-8 sends power to a TorqueFlite 727 automatic transmission. This Hemi is capable of 485 hp and 475 lb-ft of torque.

While these are what Jeep is bringing to the 2021 SEMA Show at the Las Vegas Convention Center, they won’t be the only Stellantis-branded vehicles on display. Check out the rest of our SEMA Show coverage around the festivities in Las Vegas.

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