Hertz Italy Adds Customized Fiat to Collection

The Fiat 500 Jolly Spiaggina Icon-e is being launched as part of an exclusive tie-up with the iconic auto design house, Garage Italia.

Photo via Depositphotos.

Hertz Italy has unveiled the latest addition to its “Selezione Italia" (Italian Collection) — a customized electric version of the classic 1960s Fiat 500 Spiaggina.

The Fiat 500 Jolly Spiaggina Icon-e is being launched as part of an exclusive tie-up with the iconic auto design house, Garage Italia.

The exclusive partnership gives Hertz Italy customers the unique opportunity to hire a reinvented, all-electric modern classic this summer, with a radical modern Garage Italia twist.  

Hertz chose the Fiat 500 Icon-e by Garage Italia as the perfect addition to Italy’s summer season. Based on a vintage Fiat 500, adapted to become a playful, eco-friendly convertible, the custom-built Spiaggina features a rear-wheel drive electric retro-fitted motor, hand-woven seats in natural rope, and heritage bodywork, with matching rims completing the high-end finish.

Available to rent from early July, the new launch sees the further expansion of Hertz’s successful Selezione Italia offering, which brings together the best of “Made in Italy” iconic cars and high-end personalised service, to create a bespoke, luxury motoring experience.

The Selezione Italia now includes the following main models:

  • Abarth 595 Competizione e Turismo
  • Abarth 124 Spider
  • Alfa Romeo Giulia Quadrifoglio
  • Alfa Romeo Stelvio
  • Alfa Romeo Giulia Veloce
  • Alfa Romeo 4C
  • Fiat 500 Cabrio
  • Fiat 500 Jolly “Spiaggina” Icon-e by Garage Italia
  • Fiat 124 Spider
  • Maserati Ghibli
  • Maserati Levante and Maserati Levante Hertz Limited Edition.
  • Maserati Quattroporte

Customers choosing Selezione Italia benefit from a make-and-model guarantee – meaning that the car booked is the one they drive away with – combined with exclusive service and dedicated staff to offer a high-end rental experience.

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