To kick start a new era of electric vehicles, Citroen is undergoing a brand overhaul which will take full effect in 2023
Citroen is set to unveil a “significant conceptual family vehicle” by the end of this month. It will be the first car to wear the French manufacturer’s new logo, the one that’s set to feature on all Citroen models from mid-2023. The fresh design is the tenth iteration of the firm’s chevron badge, and arrives as the brand begins its march into an all-electric age.
The new badge features larger chevrons embedded in a vertical oval frame, with a flatter aesthetic than the current chrome logo. Citroen’s revised brand identity will also extend to the firm’s online services, as well as its in-car infotainment software and the My Citroen smartphone app, all of which will feature new lettering and colour themes. White and grey will form the basis of the palette, with two “signature” colours – Monte Carlo blue and Infra red – picking out certain details.
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The new colours could extend to the exterior and interior finishes of future models too, with Citroen revealing that its classic Monte Carlo blue shade “will be making a welcome return to the car portfolio in the near future”. The marque has also announced a new slogan as part of the rebrand: “Nothing Moves Us Like Citroen”.
Speaking on the new brand identity, Citroen CEO Vincent Cobee said: “As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs.
“Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”
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